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Consumer Awareness Guide
Learn The 5 Costly Misconceptions About Carpet Cleaning. Never Get Ripped Off Again

Misconception #1: You should wait as long as possible before cleaning your carpet.
The answer to this is, No. Dirt is an abrasive- like sandpaper. Every time you step on the carpet, you grind dirt into your carpet fibers. This cuts your carpet, just as if you had used a knife, causing it to wear out faster. Vacuuming helps, but by itself, it’s simply not enough. The longer you wait to have your carpet cleaned, the more damage you do to it.

Misconception #2: The only reason to clean carpets is to get out the dirt.
The answer is to this is, No. Outdoor air contains pollens, fungus, bacteria, air pollution, cigarette smoke, car exhaust and hundreds of other chemicals. When you and your family members come into your home, these pollutants are carried in and usually end up in your carpet. If you have allergies, asthma, emphysema, or other breathing problems- one major source of your problem could be the pollens, fungus, pet dander, and chemicals in your carpet.

Misconception #3: Only one method of carpet cleaning is the best. The answer to this is, No. There are multiple methods of cleaning approved by the IICRC- the Institute of Inspection, Cleaning, and Restoration Certification. Depending on the living situation (a high rise versus single family home), or the level of soiling, or the method required by your carpet warranty, or the specific needs of the occupants- it is the professional cleaning technician who is trained to choose the best method for the results you and your home requires. The best carpet cleaning companies are those that are certified by the TNICC- the National Institute of Carpet Cleaning.com. A carpet cleaning company cannot buy this certification. So, before you choose a carpet cleaner, ask to see written proof of the company’s TNICC certification.

Misconception #4: Having the right equipment is all a company needs to clean your carpets properly. The answer to this is, Not true. Many companies in the carpet-cleaning field are untrained. This is an unregulated industry so you must be wary of the individuals you allow to come into your home, and the chemicals they may be using. Certification is important, as is belonging to nationally recognized associations and attending their educational courses. This shows the consumer that the company values technical training and continually updating their knowledge of the latest technology, techniques, and safest solutions. The best equipment with an untrained employee behind it can lead to expensive errors and safety issues, so be certain to check for verification that the individuals you are allowing into your home are trained.

Misconception #5: The Company that offers the lowest price is the company you should hire. This is the biggest misconception of all. Some carpet cleaners advertise room cleaning around $9.95 per room, and then pressure you into paying a lot more once they get inside your home. Sadly, some carpet cleaners may even break the law by using illegal bait and switch tactics. That is why we are giving this important information, as a safeguard to the public. The only way to make an intelligent decision is to have all the facts you need. Insist on a complete written quote before any work is performed, so that you can protect yourself. No one can clean at that price without strong arming additional sales, so look for a company that is not advertising a price that seems too good to be true. Unfortunately, nine times out of ten, it usually is.

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